I. True or False $($Judge every statement with a $$T$$ or $$F$$ mark. $20$ points$)$

$()1.$ It appears that the power in marketing channels is shifting increasingly toward retailers.

$()2.$ The use of private branding has resulted in greater power for the retailer in the channel of distribution.

$()3.$From a channel$-$management perspective, it would appear that the use of coercive power should generally produce better results in helping forge long$-$term working relationships.

$()4.$Wholesalers include merchant wholesalers, manufacturers$$ representatives, agents, and brokers. Brokers make their profit by buying at a wholesale price and selling at a marked$-$up price to their downstream customers. II$.$ Multiple choice$($Select one best answer from the given choices for each of the questions, $20$ points$)1.$ Regarding Intensive Distribution, which statement is not true? a$.$Sales would be great in the long run.

b$.$Some members would $$free ride $$ on the efforts of others. c$.$Retailing prices would drop.

d$.$Service would deteriorate gradually. $2.$ In franchising systems, what kind of conflicts often occurs? ga$.$oal divergence

b$.$domain dissensus

c$.$differing perceptions of reality

d$.$all of above $)3.$ The use of multiple sales agents in one market area can generate significant domain

conflict, as all agents will be competing for sales across the same base of customers. This kind of domain conflict can be managed best through the use of what a$.$reward power b$.$legitimate power c$.$coercive power d$.$referent power e$.$expert power