1. True or False. Match types stop your ad from being shown to people who are likely to become your customers.

   True

   False

2. True or False. Branded keywords are useful for potential customers who already know about your brand.

   True

   False

3. -large business is an example of a/an ____________.

   		broad match
   		broad match modifier
   		phrase match
   		exact match
   		negative match

4. True or False. Short-tail keywords make up more searches than long-tail keywords.

   True

   False

5. Which of the following is an example of a long-tail keyword ?

   		children's baseball cap
   		hat