Question: Try to provide appropriate answers with supportive arguments and clear examples . What is a halo effect, and why does it happen? What is an

Try to provide appropriate answers with supportive arguments and clear examples.

What is a halo effect, and why does it happen? What is an avatar, and why might an advertiser choose to use one instead of hiring a celebrity endorser? According to balance theory, how can we tell if a triad is balanced or unbalanced? How can consumers restore balance to an unbalanced triad?

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