Question: TSL uses two different approaches when targeting consumers versus retailers. The focus of TSL , when going after end - user consumers, is letting them

TSL uses two different approaches when targeting consumers versus retailers. The focus of TSL

,

when going after end

-

user consumers, is letting them know about the high

-

quality, natural ingredients. The focus when trying to attract retailers is that TSL is a really hot company, that is growing fast, and it has a great mission. TSL

s advertising approach for consumers would be classified as

_________,

however its approach for retailers would be

_________.

Group of answer choices

Product advertising; Institutional advertising

Institutional advertising; Product advertising

Product advertising; Competitive response

Institutional advertising; Public relations

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