Question: Two founders began a start - up that had to be shut down after a few months. In reviewing what went wrong, the founders determined

Two founders began a start-up that had to be shut down after a few months. In reviewing what went wrong, the founders determined that their own inability to establish work procedures led to ineffective communication, which was the primary reason the company failed. According to the failure spectrum, this startup's failure could be attributed to ______.

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