Question: Two industries which have suffered the most due to ongoing Corona Virus are Travel Industry (Airlines, railway etc) and Financial products (stocks, bonds, investment mutual
Two industries which have suffered the most due to ongoing Corona Virus are Travel Industry (Airlines, railway etc) and Financial products (stocks, bonds, investment mutual funds etc).
a) What growth strategies would you suggest for each of these industries so that they can grow their businesses in the current pandemic circumstances. Explain your answer separately for both industries.
b) Which Selling approach would you recommend for each of these industries, so that they can increase their sales in the current pandemic circumstances. Explain in detail the reason for choosing your suggested selling approach.
c) Both the travel and finance industry feel that they need to revise their goals due to global pandemic crisis. Develop SMART goals for travel industry (for example PIA) and banking industry (for example HBL Bank). Keep in mind that current Corona virus situation while developing goals.
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