Two industries which have suffered the most due to ongoing Corona Virus are Travel Industry (Airlines, railway
Question:
Two industries which have suffered the most due to ongoing Corona Virus are Travel Industry (Airlines, railway etc) and Financial products (stocks, bonds, investment mutual funds etc).
a) What growth strategies would you suggest for each of these
industries so that they can grow their businesses in the current pandemic
circumstances. Explain your answer separately for both industries.
b) Which Selling approach would you recommend for each of these
industries, so that they can increase their sales in the current pandemic
circumstances. Explain in detail the reason for choosing your suggested selling
approach.
c) Both the travel and finance industry feel that they need to
revise their goals due to global pandemic crisis. Develop SMART goals for
travel industry (for example British Airways) and banking industry (for example HBL Bank).
Keep in mind that current Corona virus situation while developing goals.
Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt