Types of Commitment This activity is important because as a manager, you want your employees to have high organizational commitment as it leads to positive behaviors in the workplace and lower tumover for the company. Employees can be committed to their employers for a variety of reasons - an emotional attachment. a cost-based loyalty, or a feeling of obligation to the organization The goal of this activity is to demonstrate your knowledge about the types of commitment. Consider that Tom is the owner of College Ads Inc. He started this college town advertising company 8 years ago, and it has been steadily growing ever since. He hires two to three people each year, and he currently has a staff of 12 full-time employees. Although he has some employees who have been with him from the beginning, he continues to lose more employees each year than he'd like. Maybe you can helpl Tom asked an assistant manager to conduct an informal interview with each employee about why they stay with the company. Read the employee descriptions and classify them according to the types of commitment Match the types of commitment to the employee descriptions from the interviews. High affective commitment 2 High normative commitment 3 Low normative commitment Low continuance commitment 5 Low affective commitment 6 High continuance commitment Laura said, "Although there are things I like about working here...I don't really feel emotionally attached. I mean I wouldn't be devastated if I left or anything.. Sara said, "I love the laid back atmosphere here I can come to work in jeans and work on my timeline. It really makes me feel at home!" Tommy said, "To be honest, I am completely strapped with student loans. If another company with higher pay offered me a Job, I'd probably take it." Ryan said, "I know I've only been here for two years, but I've worked really hard. I'm pretty sure I have a shot at managing the new territory when Tom decides to expand..and that represents a pretty nice promotion. I am not sure I can get that anywhere else." Alex said, "To be honest, I don't really feel any obligation to stay here. It's a small company so I've generally trained myself Jake said, "I've been with College Ads, Inc. since I graduated from college. They were the only place that was willing to give me a job. I can't leave now