Typically there are two key attributes that the consumer views as important about their decision for the product in consideration. Using your employer as the example, describe the two key attributes that would be used to form the axes of a perceptual map in your industry. Discuss where your company would place on those axes and what competitors would likely fall the closest to your business in a perceptual map. I work at a Physical Therapy clinic, and need to create a perceptual map.