UAV DRONE SEGMENT

Price $($average direct sale $ per unit$)$

Discount to Online Retailers

P$/$Q Rating $(1$ to $10$ stars$)$

Brand Reputation

Number of Models

Online Retailers

Website Displays $($$$000$s$)$

Search Engine Advertising $($$$000$s$)$

Retailer Recruitment $($$ per unit$)$

Warranty Period $($days$)$

Drone Unit Demand $-(000$s$)$

Direct

$3$rd Party Retailers

Total Demand

Gained$/$Lost $($due to stockouts$-000$s$)$

UAV Drone Units Sold $(000$s$)$

Market Share

Your

Company

$$1,500$

$15\%$

$4\mathrm{.}6$

$79$

$2$

$24$

$2,500$

$4,000$

$157\mathrm{.}89$

$90$

$28\mathrm{.}5$

$19\mathrm{.}0$

$47\mathrm{.}5$

$+1\mathrm{.}5$

$49\mathrm{.}0$

$14\mathrm{.}3\%$

Industry

Average

$$1,327$

$11\mathrm{.}9\%$

$4\mathrm{.}4$

$75$

$2\mathrm{.}926$

$26$

$1,657$

$2,104$

$128\mathrm{.}07$

$94$

$37\mathrm{.}9$

$11\mathrm{.}1$

$49\mathrm{.}0$

$-0\mathrm{.}2$

$48\mathrm{.}8$

$14\mathrm{.}3\%$

above data for your company, which of the following statements is false?

Your Company vs$.$ Ind. Avg.

$+13\mathrm{.}0\%$

$+26\mathrm{.}1\%$

$+4\mathrm{.}5\%$

$+5\mathrm{.}3\%$

$31\mathrm{.}6\%$

$7\mathrm{.}7\%$

$+50\mathrm{.}9\%$

$+90\mathrm{.}1\%$

$+23\mathrm{.}3\%$

$4\mathrm{.}3\%$

$24\mathrm{.}8\%$

$+71\mathrm{.}2\%$

$-3\mathrm{.}1\%$

$+0\mathrm{.}0\%$

$0\mathrm{.}0$ pts