Question 13 Given the following data from a Comparative Competitive Efforts page in the CIR: Your Company $1,400 14% 5.4 71 Industry Average $1,327 11.9% 4.4 75 2.926 26 UAV DRONE SEGMENT Price (average direct sale $ per unit) Discount to Online Retailers P/Q Rating (1 to 10 stars) Brand Reputation Number of Models Online Retailers Website Displays ($000s) Search Engine Advertising ($000s) Retailer Recruitment ($ per unit) Warranty Period (days) Drone Unit Demand - Direct (000s) 3rd Party Retailers Total Demand Gained/Lost (due to stockouts-000s) UAV Drone Units Sold (000s) Market Share 33 1,200 1,200 81.63 90 31.0 9.8 40.8 +1.3 42.1 12.3% Your Company vs. Ind. Avg. +5.5% +17.6% +22.7% -5.3% -31.6% +26.9% -27.6% -43.0% -36.3% -4.3% -18.2% -11.7% -16.7% 1,657 2,104 128.07 94 37.9 11.1 49.0 -0.2 48.8 14.3% -13.7% -2.0 pts Based on the above data for your company, which of the following statements is false? Based on the above data for your company, which of the following statements is false? Your company's biggest percentage competitive disadvantage related to search engine advertising. Your company's drone sales volume and market share were negatively impacted by your company's 2-model product line. Your company's drone sales were 1,300 units higher than they would otherwise have been because other companies in the region did not have sufficient inventory to fill all orders from buyers, thus causing some buyers to purchase your company's drone models. Your company's most important competitive advantage was its 14% price discount to 3rd party online retailers. Your company had a competitive advantage in the number of 3rd party online retailers stocking and merchandising its drone models