Question: Uber decided to develop a new strategy due to the dramatic increase in market competition adversely affecting their profit margins. During their strategic planning process,

Uber decided to develop a new strategy due to the dramatic increase in market competition adversely affecting their profit margins. During their strategic planning process, the managers decided to analyze the company internal strengths and weaknesses. The company found that their main strength is the large number of resources they have. On the other hand, they discovered that their weakness is that the cost of operating vehicles is very high. In order to increase their profit margins, what is Uber seeking to improve? *

3 points

Debt

Mission

Competitive Advantage

Objectives

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