Uber has started a new service that allows riders to pay one price for multiple rides in the same day (or likely, in the same evening). Uber wants to send out specific promotions to customers who enjoy visiting a number of restaurants, bars, and other entertainment establishments across a large metro area (i.e., they are not able to just walk around a small area of a downtown area) - and they do not want to send this promotion to all possible riders. As a starting point, which option below would be the best the best single dimension for Uber to use to segment their customers? Psychographic segmentation - based on what they enjoy to do socially and for entertainment Income segmentation - based on rider's household income Age segmentation - based on a rider's age Behavioral segmentation - based on their current loyalty to either Lytt or Uber