ubmission #$2$:

Started on Aug $09$ al

You've been reading about Kotler's $1\mathrm{.}0-6\mathrm{.}0$ marketing eras. You want to integrate his $5$ As model into your branding strategy. Since your fitness company is a franchise, you want to focus on the Advocate part of the model. What program should you roll out?

Discount card

Focus group

Loyalty program

Brand ambassador

You are a sustainable fumiture company marketer who wants to create a loyalty awards program that will influence consumer behavior by appealing to their values. Which logalty program should you pick?

Value based

Points based

Tiered

Paid

$5$

You've conducted surveys in your area and have found that your local consumers want IKEN's low$-$cost products, but they don't want to have to assemble them, You decide to launch a service to assemble fumiture for them. You advertise your services on Facebook groups. Which of Kotler's Five Concepts of Marketing is your strategy an eample of$?$

Marketing

Selling

Production

Societal