un 93 Marker Jimmy's Co., a large cocoa bean processor, buys cocoa beans and converts the beans into cocoa powder and cocoa butter, which is sold to companies that manufacture consumer products containing chocolate. Marker Jimmy's Co. is operating in a(n) market ad out of n Select one: A. reseller B. industrial C. vertical D. business-to-consumer lon 94 1 red d out of Which of the following statements accurately characterizes buying behaviour in organizational markets? Select one: A. Fewer customers typically exist in organizational markets than in consumer markets. B.Forecasting is not as important in organizational buying as in consumer buying. C. Organizational buying behaviour is similar to consumer buying behaviour since Individuals are involved in both processes. D. Demand for industrial products is elastic instead of inelastic or derived because companies, not ultimate consumers, determine the quantity of goods produced. on tion 95 ered ed out of Within the buying centre, influencers are people who: Select one: A. control the flow of information in the buying centre. B. have the formal or informal power to select or approve the supplier that receives the contract. C. have the formal authority and responsibility to select the supplier and negotiate the terms of the contract. D. affect the buying decision usually by helping define the specifications for what is bought. lag tion tion 96 When small changes in price for consumer products can result in large increases or decreases in demand for the facilities and equipment needed to make the consumer product, it is referred to as demand ot -ered od out of Select one: A. fluctuating B. discrete ag tion C. horizontal D. unit stion 97 Fasteasytrade.com is an online trading community that brings together more than 50,000 suppliers and 4,000 buyers from various Industries. It handles more than $30 billion in orders annually, Which of the following is true about Fasteasytrade.com? wered ked out of . stion Select one: A. It refers to open-to-the-public trading communities. B. It focuses on many industries C. It acts as a neutral third party enabling exchanges between buyers and sellers. D. It is free to use estion 98 In terms of the buying centre, people who control the flow of information in the buying centre, such as purchasing personnel, technical experts, and secretaries, and help or prevent sales people from reaching others in the buying centre are called yet swered red out of Flag estion Select one: A. gatekeepers B. Influencers C. obstructionists D. power brokers