Question: Under its Authorized Apple Reseller program, Apple has also established a relationship with Best Buy, the # 1 retail electronics chain in the U .

Under its Authorized Apple Reseller program, Apple has also established a relationship with Best Buy, the #1 retail electronics chain in the U.S. Each stores layout is organized into departments. The computer department contains Apple hardware and software products and is staffed by Best Buy employees. Assume that Best Buy obtains its entire inventory from Ingram Micro, the nations largest technology product distributor.
If you were to purchase an Apple product from Best Buy (www.bestbuy.com),
(a) identify the channel members (producer, wholesaler, and/or retailer)
(b) classify the channel strategy used by Apple and its channel members as direct or indirect.

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