Question: Under its Authorized Apple Reseller program, Apple has also established a relationship with MacMall, which sells Apple products online, by telephone, through its catalog, and

Under its Authorized Apple Reseller program, Apple has also established a relationship with MacMall, which sells Apple products online, by telephone, through its catalog, and a retail store. If you were to purchase an Apple product from MacMall

(

www

.

macmall.comLinks to an external site.

),

(

)

identify the channels members as a producer, wholesaler, and

/

or retailer

(

)

classify the channel strategy used by Apple and its channel members as direct or indirect.

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