Uniforms Unlimited, located near Carlton Supermarket in Black Rock is facing closure. Uniforms Unlimited has manufactured...

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Uniforms Unlimited, located near Carlton Supermarket in Black Rock is facing closure. Uniforms Unlimited has manufactured school uniforms for the last forty-years for all of the primary and secondary schools in Barbados. Parents typically call in their orders to the company and collect the merchandise two weeks after from the Carlton outlet. One the parents who came to collect in August 2020 noted that she almost had an accident because she only saw the Uniforms Unlimited sign at the last minute. She not only complained about the signage but also felt that the unpainted exterior on the outlet and the lack of air conditioning and organisation inside the outlet made the buying experience less than ideal. Tony, the Marketing Manager at Uniforms Unlimited wonders if the radio advertising campaign which is run every July on the popular Starcom Network is successful in informing potential customers and reminding past customers of the company's services. Tony knows that there are segments of persons who patronise private seamstresses/needleworkers to manufacture their children's uniforms, though they may have to wait longer, pay more and experience inconsistent quality in the construction process, especially when the needleworker becomes swamped with orders and consumer demands. Increasingly, parents are also purchasing uniforms from the high-end department store known as Cave Shepherd. These uniforms are imported from Trinidad and cost more. However, there is no wait, as parents can purchase the uniforms in a single trip to the store. Cave Shepherd is also located in Bridgetown- the major shopping center, whereas Uniforms Unlimited is located near to a supermarket in a largely lower-income residential/housing area. Despite falling sales, Tony knows that there are some customers who patronise the outlet year after year, but he is unsure as to who these people are, and how to reach or maintain contact with them. Thankfully, Uniforms Unlimited still has a good reputation with its bank, since it has been faithfully to pay its loans in the past. of the opportunities which can be pursued by Uniforms Unlimited. (10 Identify and justify two of the weaknesses of the company and marks) Suggest a targeting and a promotion strategy for Uniforms Unlimited. (10 marks) Uniforms Unlimited, located near Carlton Supermarket in Black Rock is facing closure. Uniforms Unlimited has manufactured school uniforms for the last forty-years for all of the primary and secondary schools in Barbados. Parents typically call in their orders to the company and collect the merchandise two weeks after from the Carlton outlet. One the parents who came to collect in August 2020 noted that she almost had an accident because she only saw the Uniforms Unlimited sign at the last minute. She not only complained about the signage but also felt that the unpainted exterior on the outlet and the lack of air conditioning and organisation inside the outlet made the buying experience less than ideal. Tony, the Marketing Manager at Uniforms Unlimited wonders if the radio advertising campaign which is run every July on the popular Starcom Network is successful in informing potential customers and reminding past customers of the company's services. Tony knows that there are segments of persons who patronise private seamstresses/needleworkers to manufacture their children's uniforms, though they may have to wait longer, pay more and experience inconsistent quality in the construction process, especially when the needleworker becomes swamped with orders and consumer demands. Increasingly, parents are also purchasing uniforms from the high-end department store known as Cave Shepherd. These uniforms are imported from Trinidad and cost more. However, there is no wait, as parents can purchase the uniforms in a single trip to the store. Cave Shepherd is also located in Bridgetown- the major shopping center, whereas Uniforms Unlimited is located near to a supermarket in a largely lower-income residential/housing area. Despite falling sales, Tony knows that there are some customers who patronise the outlet year after year, but he is unsure as to who these people are, and how to reach or maintain contact with them. Thankfully, Uniforms Unlimited still has a good reputation with its bank, since it has been faithfully to pay its loans in the past. of the opportunities which can be pursued by Uniforms Unlimited. (10 Identify and justify two of the weaknesses of the company and marks) Suggest a targeting and a promotion strategy for Uniforms Unlimited. (10 marks)

Answer rating: 100% (QA)

Weaknesses 1 Poor signage and location Uniforms Unlimited is located in a lowerincome residentialhousing area making it difficult for potential custom... View the full answer