Question: Unique / Superior , Important, Communicable, Accessible, Profitable and Hard to Copy, are all parts of the Acid Test, which is used to find: The

Unique/Superior, Important, Communicable, Accessible, Profitable and Hard to Copy, are all parts of the Acid Test, which is used to find:
The Brand Identity
The Brand Personality
Brand Attributes
The Value Proposition
The Brand Purpose
Unique/Superior, Important, Communicable, Accessible, Profitable and Hard to Copy, are all

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