Unit 1 Assignment: Ice Cream Simulation

Scenario: You have an idea for an Ice Cream shop.You're ready to apply what you have learned about marketing strategy (4 P's) to launch your new business.Select the link below to play the ice cream simulation.In this simulation, you'll need to make several decisions that focus on the Four P's of the Marketing Mix.After you complete the simulation, that addresses the questions below.

Simulation:Ice Cream Magnate

Questions:

1. In terms of the assigned reading for this unit, describe the marketing mix strategy you applied in your simulation.
2. Describe the segmentation criteria that you could use to more accurately identify the target market in the simulation.