Unit- Retailing: week 9 lesson - retail promotion and communication.

Target was founded in 1902, and the first Target store opened in Minnesota in 1962, making it the eighth-largest retailer in the United States. Target has a wide range of stores, in addition to 1.868 physical stores, the company also operates 41 distribution centers (Abhijeet, 2020), which can meet the buying needs of Americans in most regions. On the other hand, in Australia, Target's story began in 1926 when George Lindsay and Alex McKenzie opened a curtain shop in Geelong, Victoria after signing a partnership last year, and was acquired by Wesfarmers in 2007, as Wesfarmers acquired Coles Part of Group Limited (Targe, 2021). Currently, Target has 289 stores in Australia. As of 2020, its revenue has reached 2.68 billion Australian dollars.

Target's success is inseparable from its promotion and communication with customers. Therefore, use Methods of communicating with customers to analyze which communication methods Target have used and explain the use of these methods advantage and disadvantage.

Some other resources- (These can help you understand the marketing strategies used by Target)

https://www.forbes.com/sites/paultalbot/2020/03/14/inside-targets-marketing-strategy/?sh=1fdfffc17684

https://www.marketing91.com/marketing-strategy-of-target-corporation/