United Colors of Benetton is facing a serious problem. The global fashion garment manufacturer and retailer is
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Question:
United Colors of Benetton is facing a serious problem. The global fashion garment manufacturer and retailer is well known for its speed of new product introduction. The firm is planning to introduce its 2013 summer collection and wants to estimate demand. Demand from past years are shown below. Develop a trend equation and determine forecast for the year 2020 and 2021
Year | Demand (in millions) | Forecast (in millions) |
2004 | 150 | 140 |
2005 | 170 | 180 |
2006 | 190 | 190 |
2007 | 270 | 290 |
2008 | 220 | 270 |
2009 | 150 | 250 |
2010 | 290 | 260 |
2011 | 320 | 280 |
2012 | 300 | 310 |
Related Book For
Matching Supply with Demand An Introduction to Operations Management
ISBN: 978-0073525204
3rd edition
Authors: Gerard Cachon, Christian Terwiesch
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