Question: Universal Electronics, Inc. (UEI), which started operations one year ago, has two divisions: Consumer and Commercial. Both divisions invest heavily in R&D, which is assumed
Universal Electronics, Inc. (UEI), which started operations one year ago, has two divisions: Consumer and Commercial. Both divisions invest heavily in R&D, which is assumed to benefit five years. R&D spending is made uniformly throughout the year. UEI has a cost of capital of 11 percent. Selected financial information for the two divisions (in thousands of dollars) for the year just completed follows.
| Consumer | Commercial | ||||||
| Sales revenue | $ | 38,000 | $ | 61,000 | |||
| Divisional income | 6,930 | 7,425 | |||||
| Divisional investment | 31,500 | 33,750 | |||||
| Current liabilities | 2,600 | 2,400 | |||||
| R&D | 2,600 | 2,600 | |||||
Required:
Evaluate the performance of the two divisions assuming UEI uses return on investment (ROI).
ROI of Consumer division ROI of Commercial division Which division performed better
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