Upon discovering stronger than expected sales of its product, a manufacturer of baby food finds that...

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Upon discovering stronger than expected sales of its product, a manufacturer of baby food finds that senior citizens who wear dentures are buying the meals meant for toddlers. Consequently, the firm targets a new line of packaged meals to senior citizens. This case suggests managers should always investigate positive differences between performance and standards design each product for maximum adjustability market every product to multiple customer segments collapse similar, small market segments into one larger segment 22. Upon discovering stronger than expected sales of its product, a manufacturer of baby food finds that senior citizens who wear dentures are buying the meals meant for toddlers. Consequently, the firm targets a new line of packaged meals to senior citizens. This case suggests managers should always investigate positive differences between performance and standards design each product for maximum adjustability market every product to multiple customer segments collapse similar, small market segments into one larger segment 22.

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Based on the information provided the best course of action for the baby food manufacturer is to Col... View the full answer