Question: UPS used an extensive process to master their data and scored great results. Considering the information in this success story about UPS, answer the following

UPS used an extensive process to master their data and scored great results. Considering the information in this success story about UPS, answer the following questions.

Why did UPS need an enterprise

-

wide data solution?

In what ways did integrated data drive the business value?

What forms of analytics are employed at UPS?

With integrated data available in an enterprise data system, what other applications could UPS potentially develop?

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