Question: URGENNTTTT Selecting a Specific Ad for Evaluation Select and analyze any ONE specific media advertisement of a brand, product or service. You can choose any

URGENNTTTT

Selecting a Specific Ad for Evaluation Select and analyze any ONE specific media advertisement of a brand, product or service. You can choose any of the following:

(a) A TV commercial* OR (b) A magazine ad or a newspaper ad OR (c) An outdoor or transit ad (such as an ad in MTR stations or on bus body, a billboard) * If you want to study a video found on the Internet, make sure this ad has been broadcasted on TV.

Your selected ad should have been launched in Hong Kong.

This ad should have been launched anytime during 2015-2020.

You should not choose an ad that was launched on digital media only.

PART (1) EVALUATION OF YOUR SELECTED AD

PART (2) SUGGESTION OF A NEW VERSION FOR THE AD.

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