prepare and present a Strategic Audit of VW (Volkswagen) and its related industry. Your audit must contain
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prepare and present a Strategic Audit of VW (Volkswagen) and its related industry. Your audit must contain A competitive analysis of 3 to 4 of the top / primary competitors, including a view of how they are positioning themselves in the market relative to the strategic factors driving change in the industry. Please provide at least two competitive positioning maps in this section.
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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