Question: Use an example to differentiate between the evoked set and the consideration set, and explain what marketers should do to ensure that their brands are

Use an example to differentiate between the evoked set and the consideration set, and explain what marketers should do to ensure that their brands are included in each one of them

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Use an example to differentiate between the evoked set and the consideration set. and explain what marketers should do to ensure that their brands are included in each one of them.

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