Use bulleted points to make your main points (3-4 bullets per slide) and then explain those bulleted points in the notes section directly under the slide. Adding the audio necessitates you having either a built-in microphone in your computer or you can use any headset with microphone to record the audio portion.

So, I would start by exploring franchise opportunities in these countries and would target more countries in Europe in the beginning. As the said bakery would be starting out in international business. However, if I am to choose one country I will start with New Zealand. It has a ranking of 1 across all parameters in 2019. These environmental factors provide opportunities. However, as entry barriers are low other players can enter easily as well. These would lead to high competition as well.

Technological factors - The networking opportunities or social media penetration would provide greater opportunities for the bakery to get business.

Geographical factors - The geographical factor would be insignificant as we are not looking at transportation of any ingredients. All ingredients would be sourced locally for the bakery.

We have used the PESTLE analysis above to understand whether we should enter a country or not. For analyzing this we have taken rankings from Ease of doing business from World Bank website. Ease of doing business is an important analysis to decide to enter a country because in case of a wrong decision exit barriers would be high. It is careful to get this decision right because an entry decision involves sunk costs which can only be recovered on a long-term basis.

Step 4: Political/Legal Factors

Go to the World Bank Groups (2020) Doing Business website and:

Note the Ease of Doing Business ranking (1= easiest) and Starting a Business (1= easiest) and Registering Property (1= easiest) for your chosen country.

Then go to the World Economic Forums (2020) website for country and regional trends from the NRI", scroll down to Table 2, and:

Note the ranking of the political and regulatory environment by country (1 = best environment).

Provide the four rankings noted above for your chosen country.

Explain why these political/legal considerations represent opportunities or threats to entering this market.

Step 5: Technological Factors

Identify the ranking of technology for your country (1 = most networked) on the World Economic Forum (2020) website in the first table.

Explain how and why your countrys networked readiness ranking will present an opportunity or a threat to the success of Perigord Bakery in the country that you chose.

Step 6: Geographical Factors

Using the CIA World Factbook (n.d.) source, explain why geographical factors are possible opportunities or threats to entering this market, considering distribution of your product.

Step 7: Summary