Question: Use Ch . 7 ( p . 1 9 1 - 1 9 6 ) and Appendix A to assist you in creating this letter.
Use Chp and Appendix A to assist you in creating this letter. You can also use the
formatting documents attached to Writing Assignment #
Use block format and standard punctuation. You can find formatting examples of external letters
throughout the book. Be sure to include the writers address in the signature box, or in a letterhead
which you create.
Bad News You must decline the following request for a full refund for the price of a dinner and tip at
the Montgomery Inn. Keep in mind that the objective of your message is to convey negative news,
decline the full amount requested, and preserve the readers goodwill. You want to have a positive
relationship with the reader, even though you must say no to the original request a full refund
Instead, produce what you believe to be a realistic alternative.
In general, organize most negativenews messages using an indirect plan. This means that you do not
open with the negative news, you work up to it While the direct plan starts with the main idea and then
goes on to supporting ideas, the indirect plan starts with supporting ideas and works to the main idea.
Therefore, even though it does not seem logical you deliver the reasons for saying no before you say
no Reasons help to build acceptance.
Organize your letter using the following indirect organization plan:
Buffer: Open with a sincere effort to help the reader accept the upcoming negative
news. Effectively utilize a buffer best news, compliment, appreciation, agreement,
facts, and understanding This is explained in detail in Ch
Explain the DecisionReasons: It may seem backwards to explain your reasoning before
giving the negative news, but it helps gain reader acceptance. The scenario clearly states
the reasons for refusal of request.
Give the Bad News
Cushion the Bad News by Proposing a Compromise or Alternative: Occasionally there
may be alternatives that could be suggested that could soften the negative news. For
example, must decline the following request for a full refund, but you could offer some
other type of refund. Sometimes you can only suggest a silver lining, or a way of
finding good news in the bad. In the case that follows, however, I believe that you could
easily produce a realistic alternative.
Close the Message Pleasantly: Your closing should be positive, friendly, and forward
looking. Your hope is to preserve a positive relationship with the reader and potentially
do business with them in the future. Create goodwill with your close.
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