use chart, do all tasks

Task 1: Ask two friends, colleagues, or family members to respond to the "first thing that comes to mind" when you mention the names of each of the following products. Record their responses and relationship to you leg., friend, colleague, etc). 1. Visa credit card 2. Sky diving 3. Orthodontist 4. Silk (soy milk) 5. Honda Civic Hybrid 6. Iceland 7. Swatch watches 8. Prada sunglasses 9. Toyota 10. Dell computer 11. Cheesecake Factory restaurant 12. Barnes & Noble bookstore 13. IKEA 14. Redken shampoo 15. Colgate toothpaste 16. Chipotle Mexican Grill 17. Crest Whitestrips 18. Cheetos 19. Saks Fifth Avenue 20. Bose sound system 21. Kitten 22. Mercedes-Benz convertible 23. iPhone 24. Taco Bell restaurant 25. Walmart Tip: You may need to reassure the respondent that you are not judging his/her comments. You will likely need to encourage him or her to not think about his or her response. You only need to encourage the respondent to say the first thing that comes to mind and possibly say it more than once. This is a fun exercise that you will learn a lot. Task 2: 1) Summarize your findings. Explain your relationship to the respondents (e.g., friend, colleague, mother, etc). 2) Using the Exhibit 2.4 below as a guide, for each product categorize the respondent's comments by its possible functional, symbolic, or hedonic need. Then classify the each product whether you THINK the response expresses a social or personal need. Describe the similarities and differences of the respondents. Note: This classifications are based on your own interpretation. With that in mind, be aware there might be an experimenter bias. Don't be concerned with "accuracy." Marketers, at times, must make these informed judgments. Regardless of these challenges, this is an important exercise in identifying needs that are sometimes even different for the same product Create a document and upload it to this assignment. Please SINGLE-space the document. I realize this is an unusual format for a class assignment. The reason is that I read your report online and a single spaced document make it easier for me to grade. Non social Social Modeling Support Functional Saluty Order Physical well being