Question: Use Image and Visual Design to Create Pathos (emotion) Shape Visuals to Convey Appropriate Feelings Consider Emotional Responses to Color Using Image to Establish Ethos
Use Image and Visual Design to Create Pathos (emotion) Shape Visuals to Convey Appropriate Feelings Consider Emotional Responses to Color
Using Image to Establish Ethos (credibility) Understand how Images Enhance Credibility and Authority Consider how Details of Design Reflect your Ethos
Using Visual Image to Support Logos (logic) Organize Information Visually Use Visuals to convey Data Efficiently
3. Name and describe that criterion. 4. Analyze the criterion (What does it mean? How is it used?) - never use "to grab the reader's attention." In other words, answer the question "so what?" 5. Evaluate the criterion (Is it good/bad, effective/ineffective, etc.?) 6. Justify your evaluation (No matter what, how could the use of this criterion be improved in the ad?) In other words, make recommendations for improvement for your criterion.
7. Repeat for a total of 4 or more criteria. *NOTE: criterion is singular; criteria is plural. The words "criterias" and "criterions" are not acceptable to use.
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