Use information below and from HelloFresh website:

https://www.hellofresh.ca/

STRENGTHS

• Established brand that holds 40% market share
• Average $8 PPM
• Existing relationships with local suppliers
• Wide distribution reach
• Environmentally considerate packaging
• Quick customer resolution team on BBB
• Local DCs repack protein to mitigate food safety risk exposure

WEAKNESSES

• Delivery strategy is dependent on Vac-pacprotein
• Meal portion assumptions may not be accurate
• Weak finance-Arbitrary sign up for recurring payment/fraudulentCC charges
• Weak logistics-Deliveries go missing, ingredients are missing
• Product does not eliminate the need to cook
• Shipping fees
• No allergen or gluten-free options
• Negative experience from website
• Limited pricerange

OPPORTUNITIES

• Building upon quality performance during COVID years to expand market share
• Expand/dominate? Niche marketsI.e.university students
• Growing desire for CSR / sustainableinitiatives
• Developing new product lines (I.e.Jamie Oliverrecipeline, kid friendlyrecipelines)
• Developing new products - single events (I.e.thanksgiving) specials

THREATS

• Public perception can't tell meal prep player apart
• Commodity pricing will dictate PPM
• Porch thieves
• Growing competition (new market entrants)
• Prepared meal services (uberEats, skip the dishes)

Key Factors of Success

• Product differentiation(veg/vegan options, gf, allergysensitive)
• Newproduct development (product lines and/or single event options)
• Brandawareness
• Ease of access, convenience
• Product accuracy & exceeding customer expectations
• Price per meal

Key Issues FacingHelloFresh

• Growing competition in space (Cookit, PC Chef,GoodFood)- Market Saturation
• How does HF convey the differentiation to consumers? How do we stand out? Issue of market saturation
• Commodity pricing on meal ingredients is extremely volatile
• Carbon footprint on packaging and distribution

Question.

Prepared a Segment, Target Position strategy for Hello Fresh using information below

Go to Market strategy (Ansoff) for beyond meat

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Target market identification &description

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Positioning statement

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triple P target