Use the matrix below to replicate one for your clothing brand products. Discuss what would be the main customer requirements and the technical characteristics to fix these issues.

O x o X Importance to customer Technical characteristics Energy needed to close door Check force on level Correlation: Strong positive Positive Negative * Strong negative Competitive evaluation X = US A = Comp. A B = Comp. B (5 is best) 1 2 3 4 transmission, window Acoustic Energy needed to open door Door seal resistance Water resistance punous 5 7 O AB 5 0 4B Customer requirements Easy to close Stays open on a hill Easy to open Doesn't leak in rain No road noise 3 XAB 3 Ooo o AXB 2 0 B Importance weighting 10 6 6 9 2 3 Importance scale: Strong = 9 Medium = 3 Small Target values Reduce energy level to 7.5 ft/lb Maintain current level Reduce force to 9 lb. Reduce energy to 7.5 fulb Maintain current level Maintain current level BA BA B A Technical evaluation (5 is best) B 4 3 2 1 B A O x o X Importance to customer Technical characteristics Energy needed to close door Check force on level Correlation: Strong positive Positive Negative * Strong negative Competitive evaluation X = US A = Comp. A B = Comp. B (5 is best) 1 2 3 4 transmission, window Acoustic Energy needed to open door Door seal resistance Water resistance punous 5 7 O AB 5 0 4B Customer requirements Easy to close Stays open on a hill Easy to open Doesn't leak in rain No road noise 3 XAB 3 Ooo o AXB 2 0 B Importance weighting 10 6 6 9 2 3 Importance scale: Strong = 9 Medium = 3 Small Target values Reduce energy level to 7.5 ft/lb Maintain current level Reduce force to 9 lb. Reduce energy to 7.5 fulb Maintain current level Maintain current level BA BA B A Technical evaluation (5 is best) B 4 3 2 1 B A