Use your rm for your project for your analysis - Analyze and discuss the rm as it relates to its resources, capabilities and core competencies. 1. There are 4 characteristics of core competencies that lead to a competitive advantage? Does this rm have those? If so, how did they achieve it? If not, where does it fall short? 2. Describe its value chain. Give examples of its primary and secondary activities. In which activities do you see the rm create the most value