Using a balanced scorecard for measuring company performance intails putting $50-50$ emphasis on setting and achieving an equal number of financial and strat ntails establishing a "balanced" set of financial and strategic objectives, tracking their achieve iew of how well the organization is performing.

revents the drive for achieving strategic objectives from overwhelming the pursuit of financia revents the drive for achieving financial objectives from overwhelming the pursuit of strategic entails putting balanced emphasis on profit and non$-$profit objectives.