Using any social media platform discussed as an example, prepare a basic social media plan covering the following:

1. What product/service/offering are you marketing? Summarize.
2. What is the value proposition (what value does it provide to the consumer)?
3. Based on the above value, and using concepts from the material from this week, what one social media platform would you select to market that product/service/offering? Justify using concepts from the course and other material.
4. What would be one major objective of this social media campaign?
5. How would you measure that the objective has been met?

You must reference at least one scholarly source (beyond the textbook) and cite it appropriately.