Read the following case study and then answer the question that follows. Case Study: Uber Uber is one of the most closely followed companies in the world, going down in history as one of the the world's most valuable start-ups and disrupting the modern ride-sharing and transportation industry as we know it. Though the COVID-19 pandemic has thrown a wrench into Uber's plans to become profitable, marking large losses in its ride-hailing business, the company's strategic investments in its food delivery arm Uber Eats as well as its recent California Proposition 22 win bode well for the company. Perhaps soon, time will tell if Khosrowshahi can lift Uber's valuation to its originally projected $120 billion. Uber has created a new business model which utilised a value web approach to conducting business. Uber has become an international business and now wants to investigate the use of fourth and fifth industrial revolution technologies and platforms to create a competitive advantage in the marketplace. (Source: Adapted from Investopedia. 2022. The Story of Uber. [online] (Accessed 17 January 2022). Task: Identify, critically discuss, and demonstrate the application of any two information systems best practices together with their frameworks and toolsets, which are available to assist IT or IS leaders, managers, and supervisors within Uber in the planning, implementation, and operation of their services