Question: Using _ _ _ _ _ _ _ _ Blank, GoPro encourages its millions of customers to submit their best content to the GoPro website

Using

________

Blank, GoPro encourages its millions of customers to submit their best content to the GoPro website to earn rewards and recognition. The resulting user

-

generated content is often a source of new product ideas in the idea generation stage of the new

-

product development process.

Multiple Choice

crowdsourcing

SWOT analysis

innovation laboratories

environmental scanning

collaboration

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