Using Coca$-$cola, a brand that operates in both Nigeria and the UK$\mathrm{.}1.$ VALS Analysis:$$Explore the VALS segmentation for$$Nigeria and the$$UK $\mathrm{.}2.$ Compare and contrast the primary motivations and lifestyle segments in each country$\mathrm{.}3.$ Brand Awareness$/$Loyalty:$$Investigate the brand's current awareness and loyalty in Nigeria and the UK$.$ Gather data and insights into the market segmentation and customer preferences$\mathrm{.}4.$ Global Marketing Recommendations: Write a two$-$page executive memo to the Director of Marketing of your chosen brand, presenting your findings and recommendations. Include insights from your VALS analysis and data on brand awareness$/$loyalty$.$ Propose tools, tactics, and strategies to understand the mindset of customers better and enhance opportunities for loyalty and retention globally.