Question: Using Figure 5.3, analyze the Consumer Decision Making process for AirBnB and how marketing strategy can influence the process at each step. For example step

  1. Using Figure 5.3, analyze the Consumer Decision Making process for AirBnB and how marketing strategy can influence the process at each step. For example step 1: Identify there is a problem; how can AirBnB help consumers learn that they have a problem staying in a hotel and should therefore consider staying in an Airbnb property?
  2. PEST-C --What elements affect AirBnB marketing decision-making?Using Figure 5.3, analyze the Consumer Decision
FIGURE 5.3 Five-Stage Model of the Consumer Buying Process Problem recognition Information search Evaluation of alternatives Purchase decision Postpurchase behavior

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