Using marketing tactics and legal threats, IBM is actively trying to keep mail order retailers from selling its line of personal computers. IBM earns the same wholesale price regardless of whether its products are sold by a mail order or by a full-service retailer. 

Why  would IBM want to discourage mail order sales?

Answer rating: 100% (QA)

IBM may want to discourage mail order sales for several reasons 1 Brand Image and Customer Experienc... View the full answer