USING ONLY INFORMATION BELOW TO WRITE A PARAGRAPH HAVE 180 WORDS TO ANSWER THIS QUESTION,"clearly state which macro-environment trends support McDonald's opportunities and justify your response." Franchise Description: McDonald's USA, LLC is the franchisor. The franchisor develops, operates, franchises, and services a system of restaurants that prepare, assemble, package, and sell a limited menu of value-priced foods under the McDonald's System. A grant of a McDonald's franchise authorizes franchisees to operate a McDonald's restaurant business at a specific location and to use the McDonald's System in the operation of that restaurant business for a specific period of time. The franchisor offers four types of franchises: Traditional Restaurant: franchise offered is located in freestanding buildings, storefronts, food courts, and other locations. The franchisee operates a full-memu restaurant, offering the public a high standard of quality and uniformity in food and service. Satellite Locations: The franchisee is granted the right to operate the franchise in a retail store, strip center, airport, universities, hospitals, and other diverse locations. These restaurants serve a scaled-down menu of a traditional McDonald's restaurant and, in some cases, may also serve non-McDonald's trademarked products. STO and STR Locations: 'Small Town Oil' locations are situated in fuel stations/convenience stores, and operate a full-menu McDonald's restaurant within the shared space. 'Small Town Retail locations that anchor a small retail center in rural communities. BFL Franchises Business Facilities Lease franchises grant franchises with leases that include the business facilities. Training Overview: The franchisor operates Hamburger University (HU), the international training center for the McDonald's system. The content and duration of all operations courses, which are offered at HU and various local sites, are revised and reconsidered from time to time to meet the needs of the franchisees. All courses and learning events are offered at frequent intervals and are designed to give franchisees specific skill sets in the various facets of the conduct of a McDonald's restaurant. The basic minimum core training, which franchisees must complete to be qualified to operate a McDonald's restaurant, is known as the Restaurant Leadership curriculum. Restaurant Leadership curriculum is deployed through Campus and Fred, which allows franchisees to complete and track the progress of their assigned leaming online. It takes approximately two years to complete all learning plans, from Shift Leader through Restaurant Leader. The complete training program and materials include many elements. As part of the training program, franchisees must perform and master all of the crew and management functions at the restaurant. At the opening of the restaurant, a franchise business partner will spend time with franchisees providing assistance and refinement of previous training and instruction. Franchisees must complete the training program successfully before signing the Franchise Agreement or paying any money to the franchisor. There are no further mandatory training requirements for fianchisees beyond the Restaurant Leadership curriculum. However, annual meetings, conventions, various workshops, and other training sessions may be conducted on an ongoing basis within each field office, and McDonald's may require franchisees to pay for the costs associated with that ongoing training or participation. Additionally, optional courses may be offered to franchisees or their employees for a fee. Territory Granted: McDonald's franchises contain a limited grant of authority to use the McDonald's system in the operation of the specific restaurant developed by McDonald's at that address. The Franchise Agreement does not contain any exclusive grant, exclusive area, exclusive territorial rights, protected territory, or any right to exclude, control, or impose conditions on the location or development of future McDonald's restaurants at any time. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that ranchisor controls. Obligations and Restrictions: Franchisees are required to provide full time and best efforts to and personal on- premises supervision of the day-to-day operation of their McDonald's restaurant business. Franchisees may sell only products authorized by the franchisor and use the premises only as a McDonald's restaurant. In the dispensing and sale of these products, franchisees may use only packaging, paper goods, ingredients, and handling and preparation methods that meet the McDonald's system specifications and quality standards which the franchisor may designate and modify. Term of Agreement and Renewal: The length of the initial traditional franchise term is generally 20 years. The Satellite term varies, and the length of the franchise term for STO and STR locations are generally 10 years. BFL term length is generally three years. Franchisees are given no right to renew or extend the franchise after the term of the contract. A Rewrite (New Term) Policy is not part of the previous Franchise Agreement. Financial Assistance: Typically, no financing arrangements are offered by the franchisor. The franchisor issues an Operator's Lease for each site owned or leased by McDonald's. The Operator's Lease is a standard commercial lease under which the franchisee pays rent to the franchisor for use of the premises. The Operator's Lease does not contain any financing terms. For BFL franchises, the Operator's Lease provides for the lease of the restaurant's business facilities as well as the premises. The franchisor's predecessor may, at its discretion, guarantee loans made by a third party lender, Bank of America, N.A., a National Banking Association, to franchisees for remodeling existing restaurants, working capital, delinquent accounts receivable, refinancing existing restaurant loans, acquiring restaurant businesses from McOpCo companies, purchasing restaurant assets by exercising the option under a BFL Rider, and for other reasons approved by McDonald's