Using polite language in persuasive messages

Question 1 options:

	is helpful in the body, but not in the opening or close.
	is effective only with external audiences.
	enhances the effectiveness of your arguments.
	is less effective than an aggressive "hard sell."
	shows a lack of confidence, and should be avoided.

Question 2 (1 point)

The secret to a successful action phase in the AIDA model is

Question 2 options:

	getting readers to change their minds.
	telling the audience they should be ashamed for not having thought of this on their own.
	creating a win-lose situation, with you as the winner.
	emphasizing how taking the action you propose will benefit the audience.
	increasing the audience's awareness of your product or service.

Question 3 (1 point)

Using simple language in persuasive messages

Question 3 options:

	reduces your credibility, since jargon and complex terminology are impressive.
	helps avoid suspicions of fantastic claims and emotional manipulation.
	is harmful when addressing external audiences.
	confuses the audience, since they expect you to show how much you know.
	is fine as long as you overwhelm the audience with complicated charts and diagrams.

Question 4 (1 point)

Personality, lifestyle, and attitudes are assessed through

Question 4 options:

	demographic surveys.
	psychographic studies.
	examinations of census data.
	inkblot tests.
	none of the above.

Question 5 (1 point)

Unlike more traditional promotional messages, those written for social media

Question 5 options:

	are less interactive.
	save money by allowing companies to rely on the news media to distribute important messages.
	allow for less transparency and openness with customers.
	enable companies to engage in conversations about their products and services.
	are effective only for audience members between 18 and 25 years of age.