Question: USING REVMAP MODEL ANSWER FOLLOWING Hotel Selection: Select a Four Diamond hotel that is located in Niagara Falls. (1) Product Definition: What is the hotel

USING REVMAP MODEL ANSWER FOLLOWING

Hotel Selection:
  1. Select a Four Diamond hotel that is located in Niagara Falls. (1)

Product Definition:
  1. What is the hotel selling? - Outline all aspects of potential revenue generation that exist within the property? (2)

Competitive Benchmarking:
  1. Name three other hotels that would be included in your selected hotels comp. set? (2)

Strategic Pricing:
  1. Why is this product valued by the consumer? (2)

Demand Forecasting:
  1. Based on your current knowledge, do you feel there will be demand for your product in July and August? What factors are you considering? (2)

Business Mix Manipulation:
  1. As the RM of this property, how will you fill this property throughout the year? I.E., types of guests (2)

Distribution Management:
  1. What channels do you think your hotel utilizes to sell the property? (2)

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