Question: Using specific search terms when bidding on keywords does what for a pay-per-click campaign? a. Starts a bidding war for search terms b. Decreases the

Using specific search terms when bidding on keywords does what for a pay-per-click campaign?

a. Starts a bidding war for search terms

b. Decreases the chances of winning the bid

c. Increases the cost of the search terms

d. Reduces the cost of the search terms

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