Question: Using straightforward language in persuasive messages is harmful when addressing external audiences. confuses the audience, since they expect you to show how much you know.

Using straightforward language in persuasive messages
is harmful when addressing external audiences.
confuses the audience, since they expect you to show how much you know.
reduces your credibility, since jargon and complex terminology are impressive.
helps avoid suspicions of fantastic claims and emotional manipulation.

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