Question: Using the 4Ps Approach to Explore Innovation Space 1. Read the description of the 4P's approach in the book 2. Identify an innovation from the

Using the 4Ps Approach to Explore Innovation Space 1. Read the description of the 4P's approach in the book 2. Identify an innovation from the 2021 CES Virtual Show, map this innovation, and at least 4 past innovation activities from the same company on to the 4Ps framework. (5 marks) 3. Identify the company's key areas of concentration. Where are its key competencies? Provide rationale for your answer. (5 marks) 4. Finally, looking ahead, where could / should this company be concentrating? Where is it vulnerable and therefore potential areas for strategic innovation

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