Question: Using the Apple iPhone 5 product as an example, give background info on this Apple product. First, with the information gathered tell why it would

Using the Apple iPhone 5 product as an example, give background info on this Apple product.

First, with the information gathered tell why it would be a good choice for a cellphone.

What is your current knowledge of the Apple iPhone 5 that is stored within your memory and awareness of the product.

Finally, explain why this insight gathered is of value to marketers.

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