Question: Using the case study at the end of Chapter 4 on the Sharing Economy, answer the following questions: Design an IMC using all five promotional

Using the case study at the end of Chapter 4 on the Sharing Economy, answer the following questions:

  1. Design an IMC using allfivepromotional mix elements for either Uber, Zipcar or Airbnb (5 marks).
  2. Determine if each promotional mix element from question #1 is a push or a pull (2.5 marks).
  3. Includethreetraditional andthreedigital medias that the company you chose could use (hint: social media is only one digital media) (2.5marks).
  4. Name the 5 Ms of Advertising (1 mark).

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